4 Tips on how to sell your luxurious items online

Have you seen a Facebook ad for Chanel or Burberry? No right!

Because luxury marketing strategies don't follow the same rules as mass marketing.

Today, I'm going to show you how to sale your luxury items online.

Here are the top 4 strategies that drives high end sales :

 1.Exclude unqualified audiences using words like "cheap" and "free" from viewing your ads

2.Advertise on Bing to capture their older, more affluent user base

3.Attract the right customer with elevated ad copy

4.Target ads based on user income level

Use dynamic remarketing to lure prospective buyers back

Now how to sale your luxury items online :

1. Invest in content

As a natural accompanier to storytelling and social media marketing, pouring resources into high quality, relevant content can drive sales from both existing and new consumers.

3.Use social media wisely :

Social media can play a crucial role in helping luxury eCommerce retailers convert visitors to consumers. An example of a successful luxury marketing campaign on social media was Burberry’s ‘Tale of Thomas Burberry’ shot by Oscar-winning filmmaker Asif Kapadia.

4. Signal your value :

Products from high-end retailers are automatically regarded as high-quality and worth their money because of the luxurious connotations associated with their brand. 

For example, if a luxury retailer uses higher quality materials than any other brand, this is part of the perception that consumers of the brand buy into when purchasing their products. 

See how Dior instills value in their product by showcasing the unique process that goes into making each handbag.