| why the order of your skin care routine matters | | what steps should you APPLY |

 

Following a daily skincare regimen of cleansing, toning, and moisturizing will help keep your skin smooth and supple for as long as possible. Once you've established this simple routine, you can start adding spot treatments, boosters, and masks to address specific skin concerns that tend to pop up over time.

START WITH THE BIG THREE : 

| C-T-M FORMULA | 

01 | CLEANSER : 

Before you apply anything to your face, you need to remove all traces of makeup, excess oil, and other impurities.

 Cleansing is absolutely essential to optimize ingredient absorption.

 Look for a gentle cleanser appropriate for your skin type and don’t assume makeup wipes are going to do the trick!

02 | TONER : 

After cleansing, it’s important to tone before moving on to serums, moisturizers, and other products. Toners help treat and rebalance the skin while giving an added boost of hydration.

Rose water is, indeed, a natural toner. It comes from the Rosa damascena flower, commonly known as the Damask rose, and is created by distilling rose petals with steam.

03 | MOISTURIZER : 

Even if you don’t include anything else in your skincare routine after cleansing and toning, you absolutely must moisturize. 

Moisturizer helps protect the skin’s natural barrier that keeps hydration in and impurities out.

 If you’re using other skincare products, finishing with moisturizer helps seal in the products underneath to improve their efficacy.

WHAT STEPS SHOULD YOU APPLY : 

| MORNING | 

1. 01 | Cleanse
2. 02 | Serum or toner or exfoliating pad
3. 03 | Moisturizer or oil (or both)
4. 04| Sunscreen

| NIGHT | 

1. 01 | Cleanse
2. 02 | Serum or toner or exfoliating pad
3. 03 | Retinol
4. 04 | Heavier moisturizer or oil (or both)

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